Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced the release of the EX-G1 shock-resistant, waterproof, dustproof digital camera—the first in the company’s new EXILIM G brand of digital cameras. With its smart design featuring functional beauty, the EX-G1 embodies Casio’s endurance-minded features and specifications in a sleek 0.78-inch low-profile camera. The G1 is designed to be dustproof, waterproof up to 3 meters for an hour, coldproof down to -10°C (14°F) and shock-resistant for drops of up to 2.13 meters. It incorporates a 38-114mm equivalent lens, 2.5″ LCD, 12.1MP sensor and includes features such as Intelligent AF, Best Shot shooting mode and Interval shooting.

Casio is positioning the EXILIM G brand in an “endurance” category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers. The endurance category caters to those who never quit challenging both extreme conditions and their own limits.

Features:

• Slim-line Design with Toughness Construction
• Shock resistant/waterproof construction and design
• BEST SHOT functions befitting a waterproof, shock-resistant camera
• Interval shooting

Casio’s original Dynamic Photo function, which creates composite moving images using the camera’s own high-speed image processing technology, now does even more.  When a moving subject is cut out of a number of images and combined with a different still shot that forms the background, the size of the subject can be changed to suit the background image.  Additionally, the Dynamic Photo video can easily be converted in-camera into a motion JPEG movie file.  Moving graphics such as hearts and bouquets of flowers are included so that users can have fun decorating their still images using the Dynamic Photo function.  Casio not only allows users to have fun taking and viewing photos, but also provides innovative new ways for them to create original images, right on the camera. Priced at US $299 and £279 GBP. The camera has started shipping from January 2010.