Samsung unveiled a new camera system, the “NX” series, headlined with the launch of new mirrorless interchangable lens camera. The NX10 offers photographers a 14.6 megapixel sensor, a beautiful 3 inch 614K AMOLED display, a 921K electronic viewfinder, all housed in a camera body not unlike Panasonic’s larger G series cameras. Clearly, photographers had several very good options already in mirrorless interchangeable lens cameras, the already mention G series from Panasonic (at the time the G1 and GH1, but now including the G2 and G10), as well as the smaller form factor cameras, the Pen series from Olympus, and the GF1 from Panasonic. To distinguish itself from the competitors, the NX10 includes a larger APS-C image sensor, offering 50% more surface area than the micro four thirds sized sensor included in the Panasonic and Olympus cameras.

The most notable aspect at the time though was the NX10 pricing, presumably with Samsung’s incredible leverage behind it, the NX10 came priced rather affordably when introduced, and not at the expense of being a very competent camera. The NX10 enters the market as one of a quickly growing herd of mirrorless interchangeable lens cameras. On a comparative basis there’s a couple of ways of analyzing things, either by form factor or by sensor size.