Lenovo Bought Motorola. What is happening here?
Lenovo is a Chinese Multinational Company with headquarters in Beijing, China and Morrisville, North Carolina, United States. It is known for personal computers, tablets, workstations, servers and most recently smartphones. It markets the ThinkPad and the ThinkCentre range of desktops.
Motorola is an American company having its headquarters in Schaumburg, Illinois. The company lost about $4.3 billion in the period of 2007-2008 and was divided into Motorola Mobility and Motorola Solutions. Motorola Solutions is considered to be the direct successor to Motorola Inc. The company was bought by Google at first and till now it was under the Google brand name.
Benefits of the Motorola-Google deal
Google and Motorola Mobility was aimed to accelerate the mobile computing. Consumers were to get better phones at lower prices. Motorola’s patents will help the Android ecosystem. Android being an Open Source operating system, it will need different hardware manufacturers and distributors. And Motorola was to help in that. Motorola was good in device manufacturing and Google in OS and hence this combination was a get-go. And as Motorola was also part of the Open Handset Alliance, buying it was a good move by Google.
Google and Motorola jointly released the Motorola X and the mid range Moto G. Both the devices were an instant hit in the US. The Moto G has now come to India. It is up till now a Flipkart exclusive. The phone goes for around Rs. 12,500 for the 8GB version and the 16GB version costs Rs. 13,500. The 16GB version will come in around 2-3 week.
Now, Google is selling Motorola Mobility to Lenovo, A Chinese Multinational. The company is sold for $2.91 billion. We don’t know whether this move will benefit Moto or not or that the device selling will go as fast as it used to. All we can do is wait and see.