Tata Aria debuted at the 2010 New Delhi Auto Show
The Tata Aria, which was unveiled on Tuesday at the 2010 New Delhi Auto Show, gives the curious look of what the luxury means in the auto market. Tata’s most expensive model – Tata Aria, is at the opposite end of the spectrum from the Tata Nano and Tata Magic Iris, which is yet to be released.
Tata took pains to point out the long list of amenities on the Aria, saying that this is the first time that an Indian OEM has offered an electronic stability program on a vehicle. The Aria crossover has three rows of seating, 3D surround sound, dimming roof lamps, an in-dash GPS, multifunction steering wheel, dual-zone air-conditioning, cruise control, optional four-wheel drive and six airbags.
It is equipped with a 2.2-liter diesel engine that delivers 138 horsepower and 236 pound-feet of torque.
Tata said the Aria, which is now the company’s flagship model, will be launched in the second quarter of this year. Prices were not announced, but are expected to be in the range of $26,000-$28,000.