It is no secret that the smartphone market is a jungle. Thousands of companies compete for the affections of the public in this hostile world in order to make their products successful. So, given that there are so many phones out there and only a some of them will be successful, manufacturers have no choice but to go to great lengths in order to differentiate their product from their competitors. Having a USP makes it easier to market the phone and have it stand out from among the herd, and the Chinese smartphone maker Vivo has managed to attach the elusive title of ‘Thinnest Phone in the World’ to its latest offering – the Vivo X5 Max – thus garnering priceless publicity and attention from smartphone users all around the world.
Thinner is better – at least according to Vivo
At 4.75 mm, the Vivo X5 Max is officially the thinnest phone in the world, snatching the title from its previous holder, the Oppo R5 which is a measly 0.1 mm thicker at 4.85 mm.
The X5 Max is 3.98 mm at its thinnest and 4.75 mm at it’s thickest, the only aberration being the bulge of the rear camera which sets off the official thickness by 2 mm. But before you dismiss the X5 Max as just another phone that lures you in with superficial design quirks, just take a look at the specs of this phone and you will realize that the thinness is not just an achievement in design, but also a symbol of engineering ingenuity.
Too thin to pack in exciting features? Wrong!
The X5 Max has an astonishing and impressive collection of hardware and performance specs as evidenced by its Octa-Core Qualcomm Snapdragon 615 processor that supports 64-bit and 4G LTE connectivity, along with a 2 GB RAM and 16 GB of storage. It has dual SIM slots, allowing the user to put in one nano and one micro SIM. Powering this svelte phone is a 2,000 mAh battery (same as the one that runs the Oppo R5)
On the outside, the phone boasts of a 5.5-inch Super AMOLED display (allowing full HD 1920x1080p playback), a 5 MP front camera, a 13 MP Sony IMX214 rear camera, and unlike the R5 (which forced a micro USB adapter instead) the X5 Max has a regular 3.5mm headphone jack and runs on Android 4.4.4.
In fact, Vivo seems to be focusing on the audio capabilities of the phone as well, as the phone comes with a dedicated Yamaha YSS-205X chip running HiFi 2.0 speakers. There is even a karaoke feature which utilizes these audio credentials in order to let the user to sing along with music and videos while listening to themselves on their headphones.
Petite but powerful
I think every one will agree that the Vivo X5 Max is quite an incredible piece of engineering. Not only does it dazzle the mind with its ultra-thin body, but the wealth of features and impressive hardware make it impossible to ignore this beauty. Alas, as of now it will only be going to sale in China at about US$ 490 in late December, although given the rising popularity of Chinese OEM’s in India, you could own the ‘Thinnest Phone in the World’ pretty soon, unless somebody else beats them at it.