How Amazon can enhance the ‘Mayday’ button: five new strategies for a dramatic change

I have already enlisted the awesomeness of the ‘Mayday’ button provided by Amazon in the latest Kindle Fire HDX tablets. A single press on the option puts you in touch with the commerce giant in around 9 seconds. This has definitely opened the door for more applications. The customer care service is provided by various support teams present in various call centres.

Here, I list some other uses for the Amazon’s Mayday button that are bound to trigger profits for the company and improve the consumer satisfaction:

1. Amazon has a proficient recommending system which relates the users’ purchases and interests to suggest books, music and other products for purchase. With the ‘Mayday’ button for technical assistance, it could add the feature of buying coaches. This could serve as a shopping assistant which will be very useful when we want to gift someone something. Amazon could work on a general shopping coach and then move forward to build more specialized coaches.
2. Since there is a video feed where live interaction happens, Amazon could bring on board teams which are specialists in certain fields. This will enable people to choose the category of help they want, say food, film, electronics. With food critics, film buffs and tech maniacs offering real-time solutions to problems pertaining to their specialization, shopping becomes easier, reliable and more efficient than it ever was.
3. With the efficiency of Mayday’s service and third-parties willing to use this service due to the elegance and simplicity of the service, Amazon could offer third-party support. Amazon can also benefit from this type of support in certain ways. Let’s say a professor or a dietician uses Amazon as a channel and they pay a fee for it. Now they could advertise and sell books, gadgets, etc… that would benefit both the person and the company.
4. Sure, Amazon’s Kindle Fire range has Mayday. But what about the Android users? This is where Amazon can think about integrating the Mayday button. This way, the company can use the button to get Amazon customers directly to the company using the application from whatever device they use. Mayday for a video game developer will be useful for tech support. Mayday for a fitness assistant app could open a new revenue stream for the developer. In either case, Amazon’s ecosystem benefits.
5. Amazon could also contemplate about Amazon Web Service (AWS) integration. The Mayday button could also have enterprise applications. If AWS launched a Mayday service that doubled as a white label version, companies could offer much faster support.