IPL III to hit theatres

Indian Premier League has created a kind of craze in people. People who do not watch international crickets are now watching cricket due to twenty20 matches. It finishes within a short interval of time because of 20 overs. Now, there is a good news for twenty20 cricket watchers. They can now watch the IPL matches in nearest movie theatres. The third Indian Premier League is all set to make its debut in theatres and around 1000 screens across the country will telecast the Twenty20 event live in March. UFO Moviez, a digital satellite cinema network, has entered into a strategic alliance with multiplex chains like Cinemax, INOX, Fame and many single screen theatres across the country for showing the Twenty20 matches.

In collaboration with Crown Infotainment, which holds the distribution rights for introducing IPL III matches to theatres, UFO till date has signed over 550 screens, out of which 200 odd are multiplexes. “IPL is one of the most popular event in the world but only few people can be a part of it as it is hosted in only nine cities in India. So our aim is to take it to a wide range of audience, giving them a stadium-like experience.”Kapil Aggarwal, Joint managing Director, UFO Moviez India Ltd said. “To provide the audience a carnival like experience, each of these theatres will have gifts, multi-cuisine food stalls, cricket-related merchandise etc. “The matches will be screened in high definition format, which will provide 33 per cent extra than what is screened on television and without any commercial breaks,” he added. “During the IPL, the theatres incurs loses as no movie is released at that time. So this will serve a profitable revenue generating content for the exhibitors too.”