What Men and Women want ! Social Media Survey by NetBase [Infographic]

The social media monitoring company NetBase have produced a study comparing social Listening with asking by Harris survey.

The 365 days worth of Data on online conversations by the Social media monitoring company NetBase against an open ended questions by harris survey asked, “What is the one thing you want right now? Please be as specific as possible”.

The answer would be “May Not”, according to the comparison study shown below by NetBase and Harris Survey. The results show that people are generally emotional sharers when it comes to social media, but they are much more logical when asked a direct question. For instance, 80% of the “I want _____” updates were about food, whereas 50% of the survey responses were related to personal finance (money, financial security, a new car).

Interestingly, Women and Men want more than 60% of the same things… Check out the comparison below, along with some additional social consumer insights from NetBase.