Blackberry’s Super bowl commercial shows what Z10 handset “can’t” do !

BlackBerry struggling to be in the mobile phone market, launched its new BlackBerry Z10 and Q10 smartphone so as to successfully win back the high-end smartphone market in US and other regions where Apple, Samsung and Google are leading. BlackBerry just unveiled its unconventional ad for the Super Bowl half-time this year. The ad  is all about what BlackBerry Z10 can’t do rather than what it can do ! (For instance, the BlackBerry Z10 can’t turn a man into a burning).

The commercial shows a customer with a Z10 and as he starts using the phone, he bursts into flames, grows elephant legs, teleports himself and bursts into colors as he does so and finally turns an out-of-control truck into thousands of rubber ducks. Of course all of this is with just a click of his BlackBerry Z10. This commercial does make for a cool watch, but then it has left a little confusion as to what BlackBerry is actually trying to achieve with this ?

BlackBerry plans to spend “several hundreds of million” dollars on marketing for the new Z10 and Q10 handsets. Check out the ad below for yourself and see what BlackBerry can’t do !