Big Fortune for E-commerce – Awaiting the future
Flipkart was a venture of more than expected success. Following up with this success came many other e-commerce websites. Today it’s hardly a need for you to step out for shopping. From clothes to utensils, e-commerce has converged the experience of shopping to our door steps. Not just that there are a number of websites from which you might want to choose.
The freedom of comparison is at its best. But walking forward, what is e-commerce promising to provide in the future? Here is the prediction!
Getting closer to real shopping
E-commerce still lacks the human element. One may see a ‘hi’ user at the top of the page. But you will certainly not be able to bargain or take any surprises while shopping online. Thus e-commerce becomes simply an electronic catalog of products. The future looks at a more interactive experience. Imagine looking at your favorite dress and feeling undecided. You go to close the tab when your browser starts convincing you on buying it. Won`t you feel like your shopping is not virtual anymore? Feeling completely engaged while shopping is the trick to getting customers buy the product.
Virtual measurements
In few years from now you will choose your favorite attire and switch on you web cam. Experts at the other end give the perfect size you will need and in a few days you have your very own customized dress in hands. It has been observed that maximum return of shipped materials occur because of the measurements. Virtual sizing will overcome this issue. Also you will now be able to check if the dress will fit you perfectly in terms of color and other aspects. You get to pick the best from home.
Online assistance
Customers always prefer human reviews when choosing certain products. Technological advancements has given us the ability to engage in talks with people and experts from around the world. Personalized attention during your purchase and advice will tend to boost customer involvement. Building trust is the main aim here. This in turn will help them feel more associated with a particular website that offers maximum benefits.
Personalizing brands
You click on your favorite website to shop and they have all that you will ever want. Not simply everything but very much customized and personalized based on your shopping history and other data available online. You will feel as though every website has a separate shopper for you alone. This is the future e-commerce is walking towards. It involves processing lot of data for every customer. Yet this will give focus individually to everyone`s needs and promises a great future.
The economy has not yet completely retrieved its shape after the recent crisis, but is showing significant progress. A large part of this success is credited to e-commerce. The future e-commerce is building to become proves potential. Customer is the king here. Therefore whatever changes and improvements happen to the existing ways will focus on the customer needs and satisfaction criterion. Simple templates and catalogs were seeds for the business. It is a dramatic change into giving a feeling of real life shopping that will enrich the business to growing better.