Yahoo! Signs deal with Google for Contextual Advertising.

Whats going to be the next big thing for Yahoo! ? May be Contextual Advertising.

After more than two years after shutting down its own Yahoo! Publisher network, Yahoo is planning to crack down its competitor by partnering with Media.net, an under-the-radar provider of contextual advertising much similar to Google’s AdSense.

Now the program  Yahoo! Bing Network Contextual Ads, has one more update. The company signed a global, non-exclusive agreement with Google for so-called contextual advertisements to appear on Yahoo’s sites for finance, news, sports and autos.

From the Blog,

Every day, people turn to Yahoo! for their daily habits — like search, weather, news or more. At Yahoo!, we’re focused on doing everything we can to make the user experience inspiring and engaging. One way we do that is by providing relevant and well-targeted content — whether that be editorial or advertising content.

Say you’ve been shopping for boots. If you see an ad for boots, that’s instantly going to pique your attention more than an ad for, say, a car battery. That’s better for users. This is why contextual advertising is such a powerful tool.

Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.

By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.

Its one of the notable changes from the CEO Marissa Mayer like the new email experience, Flickr mobile app and  image search revamp. Well, its a good news, even-though its a bit late start-over for Yahoo! Lets wait to see more! Have you requested for your invite yet?!

Source : Yahoo! blog