The people behind Cartoon Network are passionate about bringing entertainment to children. They reach new heights with their new app designed to let children watch TV whilst simultaneously playing favorite games on mobile devices.
Multitasking made easy
Anyone who knows kids, knows that they are more than capable of multitasking. Whether it’s talking to friends on Skype whilst doing homework, texting through mealtimes, or playing games whilst watching TV, no self-respecting kid wants to waste time doing just one thing when they could be doing two or more!
Now those nice folk at Cartoon Network have spotted a gap in the market and introduced a whole new concept, with a Dual Game and TV App that lets kids watch their favorite programs and play their favorite games at the same time. With the success the network has already achieved through its free online games for boys, the company felt that the time was right for this major breakthrough in the world of mobile devices.
Currently available for iPhone, iPad and iPod, the Cartoon Network app CN 2.0 offers viewers the chance to download exclusive games and by use of the simple ‘flip’ orientation of the device, the child can immediately begin interacting with favorite characters in a whole new way. By recognizing the impact of its free online games for boys and girls and studying the behavior of children who then watched their favorite programmes whilst playing, Cartoon Network
Brand identity and loyalty
Cartoon Network have been quick to spot this gap in the market and exploit it to the full. Being the first company to develop a multitasking app will give them a large share of the emerging market before competitors have even considered the possibilities of using technology in this way. Moreover, brand loyalty means that children who download the app and use it regularly are likely to stick with the brand and entice their friends to join in too.
Children enjoy taking control and by using the flip technology, they can quickly switch between playing and watching modes, accessing exclusive downloads and specialized content to keep them coming back to the site. With the current focus on making mobile internet accessible throughout the entire country, Cartoon Network are hopeful that eventually, a child will be able to follow their favorite channel wherever they happen to be and whatever they happen to be doing. Whether on a journey, waiting for an appointment, or just hanging out in the bedroom, children can interact with favorite characters and play a game inspired by the show.
Checkout the trailer below,
Where Cartoon Network leads, other companies are bound to follow, especially when this new development offers to enhance the entertainment experience for each child. This is a perfect example of using modern technology to its very best advantage, offering added value to both TV programmes and online gaming to offer a complete package of genuine interactive entertainment.
Author Bio:
Veronika Morris is a freelance writer based in the UK. She enjoys writing about free online games for boys and girls. Veronika has tried many of them out as well. She is a fiction fan and can usually be found reading a good book when not working.
